On paper, I’m a Doctor of Business with an MBA, PMP, and UX certification. In practice, I’ve spent over a decade helping teams bring order to complex systems through process mapping, visualization, and adoption strategies.

My projects have spanned airports, libraries, and municipal government, but no matter the setting, the challenge is always the same: turning good ideas into habits that actually stick.

That’s what led to developing The Jurni Method: a practical framework I now teach through workshops. It helps teams achieve real adoption by focusing on clarity and immersion, not theory and jargon.